Chennai: Days after disbursing Rs 5,000 to 1.31 crore women beneficiaries, the DMK on Tuesday launched a door-to-door outreach campaign titled ‘Vellum Tamil Pengal’ (Victorious Tamil Women), aimed at women voters.
Led by the party’s women’s wing, the campaign assigns 10 women cadres to each booth with a target of covering 20 households a day. Teams are expected to explain welfare schemes, canvass for votes and assess voter sentiment, which will be compiled and reported back to the party.
The outreach combines conventional campaigning with technology-driven engagement. Households are given a booklet with a QR code that, when scanned, plays a pre-recorded augmented reality video of Chief Minister M K Stalin. Party functionaries said the AR element is intended to create a more personalised connect with voters.
Cadres—referred to as Stalin’s Magalir Padai—also record support levels. With residents’ consent, a sticker indicating the household’s backing for the DMK is pasted on the wall or door, while a booth digital agent logs feedback through the ‘Makkaludan Stalin’ app.
Party leaders said the rollout followed intensive preparation, including a nearly three-hour virtual meeting chaired by Stalin with booth in-charges and district secretaries on February 20, followed by training sessions for women cadres on February 21 and 22. Cadres involved in the drive reported a favourable response in the field, citing support linked to measures such as free bus travel and the Rs 5,000 disbursement.
