Mumbai: Former India cricketer Sachin Tendulkar has called for building a culture where hard work is recognised, honesty is encouraged and merit is rewarded, amid ongoing protests in Delhi over the NEET examination issue.

In a statement, Tendulkar recalled that his father, a professor, mentored many young students and taught him early lessons about integrity. “There is nothing wrong in failing, but cheating is wrong. Never choose shortcuts,” he said, describing the values he grew up with.

Tendulkar said society has a responsibility to shape the right culture, warning that when outcomes are prioritised over effort, people are more likely to seek shortcuts instead of progressing on merit. He added that it is natural for students to feel disappointed when their hard work is not acknowledged, and that this sentiment must be understood.

He urged all stakeholders—parents, teachers, friends, relatives, schools and administrators—to ensure young people remain motivated and energetic. Tendulkar said he is confident solutions can be found that strengthen children’s future and protect their aspirations.