A sweet shop in Nashik, Maharashtra, drew attention during Ganesh Chaturthi by putting gold-coated modak on sale. The festive offering was priced at Rs 27,000 per kilogram, attracting curious customers and buyers.
The shop, identified as Sagar Sweets, has been selling the gold-coated modak every year for Ganesh Chaturthi since 2021. When it was first introduced, it was sold at Rs 12,000 per kg, but the price has risen this year due to an increase in gold rates.
According to the report, the modak is prepared with ingredients such as cashew, almond, pistachio, milk sweet (paladai katti), saffron, cardamom powder and ghee, and then finished with an edible gold coating. The gold used is described as 24-carat purity.
Doctors cited in the report said edible gold does not react with digestive acids and passes through the digestive system without mixing into the blood. They also noted that eating gold does not provide nutritional benefits and is used primarily for luxury and visual appeal, while warning against consuming jewellery-grade gold that may contain other metals.
