A satirical piece published by Dinamalar presents a mock conversation in a humorous, sermon-like tone, built around repeated “voices” and catchphrases that the characters claim to hear.

The column references a celebrity moment involving actor Sivakarthikeyan, using it to suggest how public attention can get drawn to style and hype rather than substance. The dialogue repeatedly returns to the refrain “Ishk… Ishk…”, framing it as a symbol of distraction.

It also brings in the political trajectory of K. Annamalai—described as a former IPS officer who resigned, entered politics, became a state leader of a national party, and later formed a people’s organisation that runs monthly awareness campaigns—questioning why youth may hesitate to rally behind him.

The satire further mocks political messaging by recalling M.K. Stalin’s oft-repeated line that “Tamil Nadu people are intelligent and cannot be fooled,” suggesting the ongoing “spectacles” make the speakers laugh. It ends by invoking slogans like “TVK” and a pop-culture shout, while hinting that only a serious effort to reform education and society can secure the state’s future.